There are six simple steps to get the perfect brief from the client before working on any strategies or media plans…but before taking a look at these steps we need to know what a brief is.

The brief is the most important stage as it defines how you will think and plan, you take it from your client before beginning on any work. The brief can be taken during a meeting, phone call, or sending a file with the questions you need to the client.

So what are the types of questions you can ask the client?

١- industry and market overview
2- campaign objective
3- platforms
4- target audience
5- marketing message & USP
6- budget & duration

Follow us the next week to learn about each one in detail