In this advertising campaign, the goal was to convey that obesity surgeries are the solution for you to get a better body, and that now you can have this surgery instead of lying to your friends and family that you are adhering to the diet.. And we imagined that there are magic glasses that the person wearing them can see, what’s inside the stomach of the person he's talking to... We presented three different situations to express more than one different personality that needs to have obesity surgery.