DR. Mohamed Diaa Sarhan
(Sarhan Obesity Clinic)

Campaign :

النظارة

Client :

DR. Mohamed Diaa Sarhan

About client

Dr Mohamed Diaa Sarhan starts the journey of success with us in 2018 by showing the success story of the doctor in many platforms like Facebook, Instagram, Tiktok, Snapchat, Youtube, and Website that reflect a huge reach to his target audience. Dr. Mohamed Diaa Sarhan has a CV that makes him the best obesity surgery doctor in Egypt and has pioneered the introduction of local anesthesia technology in obesity surgeries. Professor of Obesity Surgery at Kasr El Aini. Fellow of the Royal College of Surgeons, London. Member of the International Federation for Obesity Surgery. Member of the Scientific Committee of the Paralink International Commission for Surgical Review. Dr. Mohamed Diaa Sarhan is the first and only doctor in Egypt to perform obesity surgery using local anesthesia. Dr. Mohamed Diaa Sarhan is the first and only doctor in Egypt and Africa to perform robotic laparoscopic surgeries. He holds the highest international accreditation in the evaluation of morbid obesity surgeons in the world and is the title of Master Surgeon from the American SRC. Dr. Muhammad Diaa Sarhan has performed more than 20,000 successful obesity surgeries with a complication rate not exceeding 0.001%. More than 150 obesity surgeries using robotic surgery Trainer of doctors on surgical robot ABC Hospital was contracted as the first internationally accredited independent hospital specializing in obesity and plastic surgery in Egypt, the Middle East and Africa, and it also holds the highest international accreditation from the same body.

About campaign

In this advertising campaign, the goal was to convey that obesity surgeries are the solution for you to get a better body, and that now you can have this surgery instead of lying to your friends and family that you are adhering to the diet.. And we imagined that there are magic glasses that the person wearing them can see, what’s inside the stomach of the person he's talking to... We presented three different situations to express more than one different personality that needs to have obesity surgery.